Social Powered Auctions
Redzone Digital is redefining what it means to sell online. We turn ordinary transactions into electrifying, creator-led moments—activating superfans, igniting competition, and driving repeat revenue through auction mechanics that are as fun as they are effective. No auction experience? No problem. Our plug-and-play tools make it simple for anyone to launch, manage, and scale high-converting auction experiences across every channel.
From Discord and Twitch to webstores and gaming platforms, Redzone meets your audience where they already live—gamifying commerce with hype, urgency, and loyalty built in. Whether you’re a creator, a brand, or a developer, our native integrations and auction products make it effortless to engage fans, sell more, and stand out.
Auction Everywhere™. Engage Everywhere. Sell Everywhere.
Our Team
Bart Barden
Co-Founder and Managing Director Europe
Bart Barden is a digital innovation and product expert with extensive experience in gaming, streaming, wagering, and interactive commerce. As the CEO of Super Streaming, he leads the company’s vision to revolutionize content engagement by transforming passive viewership into interactive, revenue-generating experiences for brands and creators.
With a background in product strategy, business development, and emerging technology, Bart has held leadership roles at Betfair, PopCap Games, EBET, and Redzone Digital, specializing in real-money gaming, live video streaming, and audience monetization. His expertise in strategic partnerships, customer acquisition, and platform optimization continues to drive innovation in the digital entertainment space.
Michael Barden
Co-Founder and Managing Director North America
Michael Barden is a marketing strategist and monetization expert with two decades of experience in digital growth, audience acquisition, and conversion optimization. As the co-founder of Redzone Digital, he helps brands and creators turn engagement into revenue through data-driven strategies, marketing technology, and business intelligence.
With a background leading marketing and product strategy at Microsoft, Tipico, and EBET, Michael specializes in customer loyalty, social commerce, and digital engagement. At Redzone Digital, he’s focused on scaling revenue models, optimizing customer journeys, and executing high-impact marketing campaigns.
Ashikur Rahman
Head Developer
Ashik brings over seven years of hands-on experience in game development, augmented reality, and interactive media to the Red Zone team. A true builder at heart, he’s spent his career pushing the boundaries of immersive tech. As Chief Operating Officer and Senior Programmer at Ghost Interactive, Ashik has led cross-functional teams to create compelling digital experiences, blending vision with execution across both creative and technical domains.
Before that, he co-founded Electronic Brain, where he helped launch innovative AR and gaming products. Ashik also contributed to rapid development cycles at Playense and has maintained a self-employed practice as an AR specialist since 2020. With a strong foundation in full-stack game programming and a relentless drive for interactivity, Ashik ensures every Redzone activation, experience, and engagement is more than just visual—it’s unforgettable.
Wade Sugiyama
Head of Loyalty & Strategic Growth
Wade brings 15+ years of brand, loyalty, and growth marketing expertise from top-tier organizations like Merkle and T-Mobile. At Merkle, he led loyalty strategy and insights for powerhouse brands like Starbucks and major consumer electronics clients—driving measurable growth through strategic promotions, retention campaigns, and cross-channel engagement. Prior to that, Wade spent over five years at T-Mobile launching high-impact acquisition programs and national brand initiatives including the award-winning JUMP! On Demand.
With roots in gaming, ecommerce, and community building, Wade’s passion lies in blending data, creativity, and fan behavior to build experiences that turn customers into loyal superfans.
Matt Stallings
Creative Director & Visual Identity Architect
With over 20 years of experience spanning startups, global brands, and everything in between, Matt Stallings is the creative force behind Red Zone’s visual identity. As the Principal Owner of Matt Stallings Design Co., he brings an artist’s eye, a strategist’s mind, and a builder’s hands to every project. From the dawn of the internet boom to today’s fast-moving digital frontier, Matt has helped shape brand stories through sleek design, intuitive UX, and unforgettable visuals.
Previously the lead designer at EBET, Matt was instrumental in building digital-first brand systems in gaming and sports. He’s also a former agency co-founder, a seasoned illustrator, and a creative director who knows how to guide teams and spark innovation. With deep expertise in interaction and user-centered design, Matt’s passion lies in merging beauty with functionality. At Redzone, he ensures every creative touchpoint isn’t just eye-catching—it’s impactful, strategic, and wildly effective.